Year over year, event organizers have pursued new ways to enhance a visitor’s experience by delivering improved customer service and offering digital content through event-specific mobile apps. These apps either rely on Near Field Communication (NFC) which is detectable only within a range of a few inches or GPS which is too broad and cannot accurately pinpoint a booth in a trade show venue. Not to mention that unlike Bluetooth, built-in NFC is limited to very few mobile devices. the bAbsorbed platform is disrupting event management but helping organizers enhance their visitors experience.

How Event Marketers can leverage the bAbsorbed Platform:

Painless Registration

One of the things that most attendees hate the most at large-scale events is waiting in long lines. Many event organizers are now experimenting with beacons to speed up the check-in process. You can deploy these tiny pieces of hardware at the entrance of your exhibition or conference venue and use them to send QR codes to the attendees’ apps for easy check-in. To get things moving faster, you can even use beacons to potentially check-in your attendees immediately as they arrive or get the badges automatically printed at a self-service terminal nearby.

Gamification

Today, gamification plays a crucial role in creating positive brand awareness while offering enhanced visitor engagement. Keeping attendees engaged during sessions at an event by letting them ask questions or delivering personalized deals and messages based on a visitor’s proximity to a trade show booth are all efficient event management tools. You can encourage your attendees to explore less popular areas of your trade show by offering them special rewards for doing so. You could also reward them for certain valued actions such as completing a feedback questionnaire with free coupons or merchandise.

Content Delivery

Most attendees at an event flock behind presenters for a copy of the presentation slides or end up waiting for weeks for the content to arrive in their inbox. You can avoid this long taxing wait by using Beacons to recognize attendees at the session and automatically deliver slides, ebooks etc during or immediately after the session.

Sponsorship Distribution

Event organizers can also leverage beacons for additional revenue. For example, when a user passes by a certain zone at the trade show venue, they receive a notification prompting them to come and check out the closest booth. This can be a premium service offered to sponsors.

Navigation and Mapping

When it comes to trade shows or concerts, one of the best uses of mobile apps is floor maps. Beacons are a great way of telling your attendees where they are and directing them to their desired locations within the venue. For example, users can be sent notifications about a session that is about to commence, when they walk by the session hall. This is a great way to foster engagement during the conference while making sure attendees get the maximum out of a particular event.

With access to real-time statistics, beacons even recognize hotspots and alerts organizers about locations that are overcrowded and more prone to security breaches.

Auto Check-in

Event organizers can easily gather information on the number of people attending an event or a trade show and view their profiles in real-time by setting up beacons to simulate check-ins at the entrance of the conference venue. This requires no action from the user’s side. If the user has downloaded the app and enabled bluetooth on his/her mobile device, the app will automatically check-in as soon as the user walks into the venue.

Thus, by enabling brands to breathe life into the traditional event experience, beacons are believed to be an integral part of any company’s digital strategy in the near future.

If you are planning an event, contact us today to let us show you how we can enhance your visitors experience.